The world is changing, and so are the habits of reaching out to your customers. We are becoming more objective, practical and sedentary . We are being invaded by teleworking and concern for the environment and the sustainability of everything we do. We are starting to worry about the origin of our products, acquiring a sense of ownership of what is ours that was previously unheard of.
We are acquiring the habit of wanting to help , of caring about others, of supporting local businesses and companies and our environment.
We have reduced social spending in 2020 and we are opting for high-quality items and enjoying them, that is, we want them for ourselves, we are going to use them.
The number of products and items on offer is multiplying exponentially online. E-commerce is gaining momentum, and local businesses also want to be online.
Taking all this into account, the merchandising trend for 2021 must involve a national product , of high quality, with great visibility in the workplace or use, as it will be the necessary claim to limit the immense possibilities offered by the network.
It should preferably be an ecological article where the user feels that he is doing something good for his planet. It should be made with natural raw materials, where the manufacturing processes are as transparent as possible and as environmentally friendly as possible. The origin of the raw materials will have an added value in the final perception of the user .
The company can add value to its brand image by using eco-friendly merchandising. It can increase the perception of its regular customers regarding its products and what they represent by adding this type of items to its image communication. In alignment with the SDGs (Sustainable Development Goals), eco-friendly merchandising is aligned with goals 12 (responsible production and consumption) and 13 (climate action).
