During the summer, festivals multiply in tourist and natural destinations. The beach, camping, live music, and friends become the perfect plan for many young people enjoying a new way of spending their summer. However, behind this idyllic image—sea breezes, sunsets, and concerts—a less pleasant reality often lurks: accumulated waste, misplaced plastics, and a growing ecological footprint at each event.
Fortunately, more and more festivals and organizers are committed to real change. Many are already implementing concrete actions to reduce their carbon footprint, promote sustainability, and encourage responsible habits. This is where eco-friendly merchandise for summer events, such as the CO2Gifts offered by companies like FirstGreen, plays a crucial role.
In this article, we explore how sustainable promotional gifts not only help raise the profile of committed brands but also promote more responsible consumption patterns. This practical, useful, and effective collaboration strengthens the commitment to the circular economy: reduce, reuse, and recycle.
Eco-Friendly Promotional Gifts: Keys to Sustainable Events
Transforming waste into resources is one of the cornerstones of achieving carbon neutrality. Committed companies like FirstGreen are dedicated to minimizing waste, reducing emissions, and developing sustainable roadmaps that make every event a responsible experience.
In Spain, there are already concrete examples that combine entertainment with environmental commitment:
Marenostrum Fuengirola: Sustainability as Part of the Show
Since 2019, this festival has eliminated single-use plastics and, in 2023, became the first Spanish music event to offset its CO₂ emissions ( Source: Diario AS ). These kinds of actions not only reflect a genuine commitment but also pave the way for practical solutions such as eco-friendly and reusable merchandise.
Including sustainable products in welcome kits, VIP tickets, or sponsor packs not only reduces waste, but also turns attendees into ambassadors for the environmental cause.
Ideal examples of eco-friendly summer merchandise:
-
Reusable stainless steel bottles : perfect for concerts and outdoor activities.
-
Wooden fans : practical, lightweight and customizable with eco-friendly branding.
-
Fabric or rPET cooler bags : functional and sustainable for drinks or snacks.
-
Sunglasses with bamboo frames : stylish and with great brand visibility.
-
Sustainable sports sunglasses : made with certified recycled plastic (RCS), polarized lenses and a custom case.
Recycled plastic sports sunglasses with polarized lenses and recycled frame, RCS certified and GREN_Label B rated, distributed by Firstgreen
Featured product:
Eco-friendly lunch bag made from recycled PET – Black+Blum
Customizable, produced in London and distributed by CO2Gifts, with a commitment to donate to 1% for the Planet. It combines modern design, functionality, and a positive environmental impact.
BioCultura Madrid: Sustainability as Identity
BioCultura is Spain's largest organic and responsible consumption fair. This event not only promotes sustainable alternatives in food, cosmetics, and textiles, but also implements concrete measures such as:
-
Use of recycled materials in the assembly.
-
Responsible waste management.
-
Promotion of sustainable transport.
-
Elimination of single-use plastics.
Eco-friendly merchandising reinforces its environmental identity, with products that are part of the visitor experience:
-
Organic cotton bags : reusable and useful for shopping.
-
Plantable cards and pencils with seeds : with an ecological message and connection to the earth.
-
BPA-free collapsible silicone bottles : lightweight, functional and easy to carry.
Women's Race: Sport, Awareness and Eco-Branding
The Women's Race, held in various cities across Spain, has become a platform for raising social and environmental awareness. In recent years, it has incorporated sustainability criteria such as:
-
Technical t-shirts made from recycled fabric.
-
Bibs made with eco-friendly paper.
-
Post-event recycling actions.
Eco-friendly merchandise accompanies the participants throughout the day, creating an emotional connection with the sponsoring brand.
Recommended products for sporting events:
-
Technical T-shirts made from rPET or recycled cotton : comfortable and with great brand visibility.
-
Backpacks made of organic cotton or recycled polyester drawstrings : practical and reusable.
-
Eco-friendly bracelets with a message: made of stone paper or compostable materials.
Featured product:
Eco-Friendly Cap Made from Recycled Cotton 190 g/m² – AWARE™
With 5 panels, NGO contribution and GREEN_Label A rating. Ideal as sports merchandising high impact and low environmental impact.
These products not only promote more conscious habits, but also multiply the positive impact of the event by being reused afterward in sporting or personal contexts. Companies like FirstGreen and CO2Gifts work together to offer customizable products with a measured impact and certifications that guarantee their sustainability.
Conclusion: Collaborations that enrich the planet
Sustainability is no longer an option, but an urgent necessity in all sectors, and the events industry is no exception. Through real-world examples like Marenostrum Fuengirola, BioCultura Madrid, and the Women's Race, we see how it's possible to combine entertainment, sport, and culture with environmental commitment.
Eco-friendly merchandise not only supports these initiatives but also becomes a key tool for transforming each event into an experience consistent with sustainable values. From reusable water bottles and bamboo sunglasses to welcome kits and picnic blankets made from recycled materials, each product tells a story, reinforces the message, and leaves a positive impact on attendees… not on the planet.
FirstGreen and CO2Gifts They work collaboratively to offer Promotional products with low environmental impact, customized and aligned with the SDGs , turning waste into resources and brands into allies of change.
👉 Discover FirstGreen's complete catalog of eco-friendly merchandise and transform your event into a sustainable experience: sustainable catalog
