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Emergencias Sostenibles: El Auge del Merchandising Ecológico en 2025

Sustainable Emergencies: The Rise of Eco-Friendly Merchandising in 2025

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The recent power outages that affected Spain and other European countries have highlighted the importance of being prepared for emergencies. The European Commission recommends that every household have a survival kit capable of ensuring self-sufficiency for at least 72 hours.

This context has prompted many companies to incorporate sustainable emergency items into their personalized marketing strategies, offering more useful, sustainable and socially responsible corporate gifts, among which sustainable emergency items stand out as the most sought-after eco-friendly merchandise in 2025.

In this article, we explore how sustainable emergency kits can be part of your corporate responsibility strategy, how products like the V16 emergency light become a symbol of safety and environmental commitment, and how your company can stand out with innovative corporate gifts.


Emergency Light V16: Eco-friendly, Intelligent and Mandatory Merchandise

From January 1, 2026, it will be mandatory in Spain to replace reflective triangles with V16 emergency lights approved by the Directorate General of Traffic. This opens a new avenue for functional and sustainable merchandising as a useful green marketing strategy for forward-thinking companies.

A prime example is the V16 geolocated emergency light, made from recycled materials and designed with advanced technology:

  • It includes a SIM card connected to Vodafone , with data communication service until 2038 at no additional cost.

  • Automatic geolocation in case of breakdown, improving the speed of response of emergency services.

  • Free app for Android and iOS to manage incidents and contact the insurance company and emergencies.

  • Water resistant (IP54) and wind resistant (up to 180Pa).

  • 360° visibility up to 1 km.

  • It operates on the included 9V battery (2.5 hours of autonomy).

  • Compact, magnetic base and presented in an individual box with a bilingual manual.

This safety device comes with the guarantee of eco-friendly merchandising manufactured in Europe . CO2gifts, with its low carbon footprint, is high-quality and certified for sustainability and recycling, combining innovation, safety, and sustainability. Furthermore, it represents a powerful branding tool: customizable with the company's logo, and a useful and symbolic corporate gift.

Transport companies, vehicle fleets, taxis, Uber, or mechanical workshops can incorporate this light as part of their eco-friendly merchandising, communicating a clear message of responsibility.

Available at Firstgreen with DGT approval, European technology and GREEN_Label B rating.

Eco-Friendly Corporate Gifts for Emergencies: Sustainable Kits 2025

The growing demand for useful and environmentally friendly promotional items has prompted many companies to rethink their merchandising strategies. Incorporating sustainable products into emergency kits not only serves a practical purpose in critical situations but also strengthens brand image by projecting social responsibility and environmental commitment.

The collection of eco-friendly tools for emergencies FirstGreen responds to this trend with versatile, innovative solutions aligned with the demands of today's consumer. Below, we present three featured products, ready for customization:

1. EU 2025 Survival Kit

Designed to meet European recommendations for 72 hours of self-sufficiency, this kit includes:

  • Emergency solar flashlight

  • Multifunction radio

  • Eco-friendly first aid kit

  • Non-perishable foods

  • Backpack made from recycled materials

Competitive advantage:

This type of solar technology merchandisingIt is also highly valued by technology companies, startups, and leisure and recreation companies because it guarantees energy autonomy without depending on the electrical grid.

Featured product:

SLUZ Sustainable Emergency Flashlight

Made from recycled ABS, with a dual charging system using a solar panel and a manual crank. Ideal for power outages or situations with limited mobility. Sustainability rating: GREEN_Label TO.

2. FM Radio Speakerphone for Emergencies

In critical situations, having real-time information can make all the difference. Whether it's for official instructions, weather alerts, or relevant news, an emergency radio can help you make vital decisions.

This type of device combines functionality with lasting promotional impact: it is a corporate gift merchandising item with a logo design.  Common in trade fairs, offices and homes, it becomes even more valuable when well integrated into an emergency kit.

Featured product:


Skind 3W Eco Speaker


Made from recycled aluminum, with a built-in FM radio, SD card slot, and Bluetooth® connectivity. A useful, stylish item that can be customized with your logo. Classification: GREEN_Label A.

3. Sustainable Solar Chargers and Power Banks for Emergencies

Having an independent power source becomes essential when there is no access to the electrical grid. Solar chargers and sustainable power banks allow you to keep mobile devices, flashlights, or GPS trackers operational even in extreme conditions.

For professional environments, such as fleets or mobile workers, it is advisable to opt for higher capacity solutions.

Featured product:

Power Vault – Portable Power Station 2100 mAh

Made from RCS-certified recycled ABS, with an integrated LED flashlight and customization options, this portable battery is ideal for emergency kits, outdoor activities, or tech marketing campaigns. Classification: GREEN_Label A.

All these products allow you to create sustainable corporate gifts with high perceived value, combining technology, safety, and environmental commitment. Personalizing these items with your logo reinforces brand visibility, while their functionality leaves a lasting and meaningful impression.

Want to integrate any of these products into your next eco-friendly marketing campaign? Find them at Firstgreen and CO2Gifts. We help you design campaigns that shine for their impact... and for their awareness.


Comparison: Traditional Merchandising vs. Eco-friendly Emergency Merchandising


Feature

Traditional

Ecological

Materials

Non-recyclable plastics

Recycled / sustainable

Emergency functionality

Limited

High-quality (V16 lights, kits, FM radio)

Environmental impact

High

Low / controlled

Brand image

Neutral

Positive, responsible

Long-term cost

Major (obsolescence)

Minor (durable goods)

The use of sustainable merchandising reduces the carbon footprint of promotional campaigns and contributes to a coherent corporate social responsibility (CSR) strategy.


Benefits for Companies that Support Responsible Merchandising

  • They reinforce their image as committed companies

  • They reduce their carbon footprint through certified products

  • They gain notoriety at fairs, events and promotions

  • They build customer and employee loyalty with useful and meaningful gifts.

  • They anticipate regulations and demonstrate legal and social responsibility

CO2Gifts and FirstGreen: Leading the Change towards Sustainable Merchandising

In a world where sustainability is more than just a trend, CO2Gifts and FirstGreen have positioned themselves as leaders in the eco-friendly merchandising and sustainable gift sector. Thanks to a carefully curated selection of products with a low carbon footprint, environmental certifications, and responsible manufacturing processes, they offer comprehensive corporate eco-branding solutions.

Their catalog includes everything from V16 emergency lights with rechargeable batteries to custom survival kits, all designed to maximize utility and brand visibility.

In addition, both partners offer customization services, carbon tracking, and corporate sustainability consulting.


Frequently Asked Questions

What should a sustainable emergency kit include?


According to the National Survival School, a basic kit should contain a rechargeable flashlight, radio, first aid kit, non-perishable food, water, and multi-function tools, all with low environmental impact.
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Is the V16 light mandatory for vehicles?


Yes. From January 1, 2026, the approved V16 warning light will replace the emergency triangles. It must be switched on, visible from 1 km away, and comply with DGT (Spanish Directorate General of Traffic) requirements.

Which companies should incorporate these lights into their merchandising?


Mechanical workshops, logistics fleets, taxis, ride-hailing services, and companies with corporate vehicles can use this technology as a promotional gift, highlighting their commitment to road safety and the environment.

What benefits does sustainable merchandising bring to brand image?


It reinforces the perception of commitment to the planet, improves corporate reputation, and attracts a more conscious and loyal audience.

Would you like advice on customizing your sustainable merchandising? Write to us and let's design an eco-friendly and memorable strategy together.

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