Summer is one of the times of year when we interact the most: with nature, with our neighbors, with family and friends. The heat invites us to the sun and the water—beaches, pools, or rivers—and also to the countryside, the mountains, or adventure sports. This season multiplies the opportunities to be outdoors and share experiences.
And with that, the opportunities to make your brand visible in a responsible way also multiply: at fairs, summer festivals, promotional actions or corporate events, eco-friendly merchandising with a low carbon footprint becomes a strategic ally that connects your sustainable brand message with the environment and people.
In 2025, originality is no longer enough: sustainability is a decisive value.
We'll show you how to nail your eco-friendly marketing strategy this summer, and what personalized promotional gifts will help you connect with purpose.
Zero waste merchandising: sustainability trends in your brand
The growing concern for the environment has given rise to movements such as Zero Waste or conscious consumption, which are transforming the way companies do promotional marketing.
Personalized merchandising for environmentally responsible companies is no longer just a tool for raising awareness: it's a way to convey values.
Consumers are looking for more than just originality; they value consistency. They appreciate reusable products, practical design, the origin of materials, and a low carbon footprint.
What makes a promotional product truly sustainable?
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Certifications such as GOTS, OEKO-TEX or GRS
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Transparency in traceability
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Responsible manufacturing
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Measuring the estimated climate impact
To learn more about these trends, you can visit Zero Waste Europe , a benchmark in circular economy and zero waste.
This summer 2025, let your brand leave a green footprint
The tourism and mobility that characterize summer amplify your brand's visibility. Whether at popular fairs, vacation destinations, or remote locations, the constant is the diversity of the audience. Therefore, every occasion is an opportunity for your brand to be reflected in useful, reusable, and personalized products with a purpose.
Below, we show you ideas for sustainable corporate merchandising with a real positive impact:
Sustainable products for this summer 2025 at FirstGreen
Personalized sunglasses, a featured product in the collection of CO2Gifts , made with recycled materials, bamboo or cork. They combine style, sun protection and an ecological commitment.
Example: Eco-friendly sunglasses made of recycled plastic and bamboo with RCS certification, customizable for Prism summer events and with GREEN_Label A rating.
Reusable backpacks and bags, highly sought after as eco-friendly packaging for trade shows, festivals, and sustainable events. Made with organic cotton, jute, or GRS-certified RPET. Discover the variety in the collection. Summer .
Example: Sustainable Beach Bag made of Recycled Cotton and Recycled Polyester 280g/m², striped design and adjustable shoulder strap for personalization Laguna, with GREEN_Label A sustainability study.
Reusable aluminum and stainless steel bottles and thermoses, Made in Europe, with a Made in Spain logo design, perfect for conscious hydration campaigns and sustainable brand visibility. Find these products in the collection Made in Europe
Example: Customizable Tritan Sports Bottle with BPA-free safety cap and dispenser, 600 ml capacity and GREEN_Label B environmental rating.
Eco-friendly accessories for leisure and technology: the most innovative tech merchandise featured in the latest FirstGreen catalogs. These include bamboo USB fans, solar speakers, and biodegradable gadgets, ideal for a young and responsible audience. Explore the technology collection.
Example: Sustainable bamboo USB drive in the shape of a house with 32GB, special corporate gift from Resident.
Eco-friendly merchandising: low impact, high visibility
The best eco-branding isn't the one that shouts, but the one that sticks. In the hands, backpacks, and desks of your customers. These products with eco-friendly customizations not only build a responsible brand image, but they are also useful, practical, and aligned with current consumer values.
Sustainability with real impact: FirstGreen and CO2Gifts
In an environment saturated with “greenwashing”, FirstGreen and CO2Gifts are committed to eco-friendly merchandising with a real basis: certified materials, responsible production and products with climate traceability.
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FirstGreen stands out for its Green Label, a private analysis that evaluates sustainable criteria for each product.
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CO2Gifts stands out for including a label with the estimated carbon footprint on its items, allowing for more environmentally conscious choices.
Both brands offer complementary catalogs ranging from eco-friendly products for festivals and fairs to international strategies focused on eco-promotional strategy and carbon offsetting.
🔗 Also visit our blog at CO2Gifts.com to explore topics such as responsible tourism, emissions, and measurable sustainability.
Are you ready to align your brand with the future of the planet?
Don't let this summer pass without showcasing your company's commitment to sustainability. Choose products with a low carbon footprint, attractive design, and real utility.
Are you unsure which eco-friendly gift to choose? Are you looking for sustainable promotional campaign ideas for your industry?
Write to us and we'll help you choose the merchandise that best aligns with your purpose.
What kind of merchandise are you using today?
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Does it represent your brand values?
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Is it useful, durable, reusable?
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Does it report on its carbon footprint or materials?
If the answer is not clear, it's time to evolve towards greener marketing.
How to start?
At FirstGreen we help you choose promotional products with low environmental impact, useful for your campaigns and that connect with consumers who value consistency, ethics and transparency.
Personalize your sustainable campaign
Strengthen your eco-friendly branding
Reduce your footprint without losing visibility
Differentiate your brand as an agent of change
This summer 2025, don't just give things. Give values. Give visibility with impact.
The best eco-friendly merchandise is the kind that sticks:
In the hands of the user
In backpacks that travel
In the mind of the one who remembers it
And on a planet that appreciates it.
