Eco- labeling is a market mechanism to stimulate continuous improvement of the environment through communication, verifiable and accurate data relating to the environmental aspects of products and services.
From a marketing perspective, it is an interesting strategy, as there is currently a great demand for this type of item. In the ecological merchandising sector, there are companies such as FIRSTGREEN that promote the sale of items with eco-labels that allow companies to make their brand visible and differentiate themselves through the use of personalized corporate gifts, aimed at creating a good working environment among their staff or aimed at potential clients at fairs, events and conferences .
What are sustainable products?
Sustainable products are those that have been manufactured with respect for the environment; to do so, three guidelines must be followed.
1.- Manufacture products through clean, non-polluting processes that reduce contamination levels to a minimum, and with the use of recycled or biodegradable materials that guarantee future product life.
2.- Manufactured by optimizing the energy used or using renewable energy, making the most of resources to extract the largest possible amount of products from that material and transport them with the greatest efficiency.
3.- Respect the rights of the people who have been part of its production, from cultivation to final sale.
As a consequence of these values, we care for the environment, promoting the generation of sustainable resources, protecting the environment, promoting the reduction of inequalities among workers and by optimizing resources and energy, the excessive consumption of raw materials in production systems is reduced.
How to encourage sustainable production?
The final result of sustainable products should be reflected in consumption, favouring fair trade, in which the price is paid according to the work, and local trade, nearby shops, avoiding unnecessary energy costs and pollution, are practices that we should support.
Consuming sustainable products is a choice in which environmental values are put before those of an economy based on consumption, which we cannot change, but we can change the resources and the way in which we manufacture the products.
Importance of certificates and identifying marks of the material
A quality seal is a distinctive sign that informs us that the product or service has quality above normal, and must be backed by a certifying, validated and accredited entity that offers the consumer confidence based on official technical standards or regulations. An added value that identifies you as a user committed to the sustainable development of the planet.
In the field of recycling we distinguish several certificates
1.-GOTS . This certificate verifies that the garment is composed of at least 70% unmixed organic fibers, and up to 10% synthetic or recycled fiber, without using genetically modified fibers, limited to the textile industry, covers production, environmental and Corporate Social Responsibility (CSR) management,
This seal of quality can be found in the eco-label collection with items to personalise such as t-shirts, polo shirts and sweatshirts.
2.-.- The Moebius triangle indicates that the packaging is recyclable, it may appear with additional information next to it or inside it. In the nomenclature that appears next to it, the R indicates that it is a recycled product and will be followed by the product that recycles.
rPET certifies that the recycled raw material is PET, allowing you to add additional information, a seal that you can find on a wide range of customizable items such as the recycled rPET ecological glove to personalize.
3. - Recycled Claim Standard Blended. guarantees that the content of a garment or product is between 5 and 95% recycled raw materials.
4.- GRS (Global Recycled Standard) is a regulation that promotes and certifies that social policy, environmental management, chemical care, and compliance with restrictions on chemical substances are met in the production process.
5 - Tracer Aware issues a Certificate of Authenticity confirming that the original recycled raw material has actually been used in the manufacture of the final product.
There are many products in the promotional gifts sector for companies and events that require exclusively ecological and sustainable materials, and for this reason, the ecological merchandising company Firstgreen, committed to the sustainable development of the planet, offers you a collection of Ecological and Sustainable promotional items to personalize. All of them have a visible identification label of being a sustainable product where it indicates the main raw material from which it is made.
Alternative recycled and biodegradable materials for products that require virgin forest resources such as
1.- Products such as backpacks, suitcases, customizable waterproof vests , made from recycled RPET , a fiber produced from plastic packaging.
2.- Sustainable textile garments in high demand for merchandising products such as sports t-shirts, polo shirts, sweatshirts, towels or aprons to personalise made from organic cotton, from non-genetically modified seeds and grown without the use of pesticides and chemicals.
3.- Promotional gifts such as cork blocks , a material obtained from a resource as natural as the bark of the cork oak and which does not require cutting down trees to obtain it.
4. - Eco-friendly articles for companies made with bamboo fiber obtained from a fast-growing and antibacterial plant.
5.- Sustainable merchandising made with PLA fiber , the result of harvesting the grains of the crop, traditionally considered waste, recycled and biodegradable material very common in waterproof ponchos, lanyards and special cups in gifts for events, fairs and conferences.
6.- Articles of Recycled cardboard , the main material used in training articles such as notebooks, pencils, pens, covers and special boxes for events, obtained by superimposing layers of paper derived, in turn, from cellulose fibres extracted directly from wood or from recycled paper.
With these items to personalize with ECO labels you will make your ADDED VALUE and commitment to the Environment and the Planet visible.
“We cannot change the consumption-based economy, but we can change the resources we use and the way we make our products.”
Because success lies in differentiation. FIRSTGREEN, an eco-merchandising advertising products company, offers you a wide variety of items to personalize that allow you to differentiate your brand, add value to the recipient, work with high-quality, environmentally friendly products, and capture your company's corporate image in this item.
