Since the beginning of advertising, the fan has been one of the most used cheap promotional gifts for companies in any marketing strategy, because it is an economical, useful, easy-to-carry product, a savior in hot moments, a fashion accessory, and with a large customizable space.
Currently, companies committed to the social and ecological responsibility that the planet demands have added new value to all these qualities that personalized fans already provide, opting for an alternative of eco-friendly fans , to make use of sustainable advertising. In this article, we explore the rich historical background of fans, from their use as a means of communication in the past to their current recognition in summer eco-merchandising at events, fairs and congresses.
History and language of fans
Like many of the oldest inventions, the fan comes from ancient China, where it was used as a tool to combat the heat, and as a symbol of status and elegance and from there it spread to the rest of the world, in Europe in the 17th and 18th centuries fans reached their maximum splendor not only as essential fashion accessories for the upper classes, but were also used as coded communication in love rituals.
The positions and movements of the fan created a language for flirtation, seduction and emotional diplomacy that allowed people to express intimate feelings without saying a word. It was very useful in social settings where modesty and discretion were valued, such as ballroom dancing, or formal dinners and meetings. Today, the language of sustainable fans is a tool for communicating about the environmental values that concern us all.
The Resurgence of Eco-Friendly Fans
The silent language of fans, as a code of seduction between lovers, has given way to the dissemination of messages committed to sustainability and the environment among companies and customers, because sustainable fans originating in ancient China already used renewable and biodegradable materials such as bamboo and silk for their manufacture. Today, other sustainable materials have been added such as recycled wood, organic cotton or biodegradable paper that leave no doubt about the commitment to protecting the planet.
The visual language of promotional fans
The personalization of eco-friendly gifts for summer events has a lot of visibility abroad, so it is important to convey the message that your brand wants to get across at a glance, and to meet these objectives, recycled fans continue to spread messages of sustainability through codes such as the symbolism of the colors, the materials with which they are made, or the creativity they show in a quick and universal way.
The color code on the special corporate rainbow fans pride.
Eco-friendly merchandising is identified with green advertising. Colors that show a flag, a logo or a cause, very commonly replace words, an example is the LGBT flag or rainbow flag in which each color has a message to convey: life (red), orange (cure), yellow (positivism), green (nature), blue (serenity), violet (spirit). The rainbow flag is a powerful symbol of pride and solidarity, which promotes acceptance and celebration of life in all its forms.
Sustainable Rainbow Fan with Wooden Sticks for Customizing Special Events Pride Bowfan, GREEN_Label B rating.
Personalized eco-friendly fans that convey messages of elegance and creativity.
The eco-friendly materials used to make merchandising with your logo also convey messages of sustainability at first glance. Green merchandising has now managed to adapt perfectly to the world of fashion, without losing an ounce of elegance. The eco-friendly materials used to make natural fans for events provide originality, elegance, and creativity, both in their own renewable and biodegradable origin, and in the possibility of creative designs that allow optimizing the flexible, light and durable qualities. The beauty of these materials is optimized in ecological fans with bamboo sticks, promotional fans with recycled wood sticks, fans for events made of biodegradable paper, paper with seeds, or the sustainable fan with cork fabric.
Sustainable Die-Cut Wooden Fan to Personalize with Pompom for Special Events, and GREEN_Label A rating.
Recycling fans: Waste turned into a resource.
During the summer, the festivals in our towns, neighbourhoods and provinces are filled with natural fans for events, which provide relief from the heat while showing a brand to others. Giving visibility to the environmental awareness in which we find ourselves is a reflection that things are going in the right direction, transforming waste into resources is another fundamental pillar in the circular economy of reducing, recycling and reusing. Ecological promotional fans with a sustainability and recycling badge offer a direct message for everyone to see, added to the personalised design of merchandising for weddings, summer corporate events or outdoor corporate fairs.
Sustainable Fan with Recycled Polyester Fabric and Rpet Rods with Eco Badge to Personalize in Various Colors Special Pumik Events and GREEN_Label B rating.
Eco-friendly fans are more than just a fashion accessory; they are a unique tool for communicating without speaking while promoting a greener future. Whether at a wedding, corporate event or simply as a personalized gift, eco-friendly fans are an option that combines history, elegance and environmental awareness.
