The awareness of sustainability that the world is moving towards is promoting a constant search for sustainable alternatives for consumer products. Personalized eco-friendly merchandising has gained prominence in recent years as brands have sought alternatives with a lower environmental impact for their sustainable corporate gifts. Today we are going to talk about two key materials in this transition: aluminum and stainless steel, both in their original and recycled versions due to their high capacity to be included in the circular economy (reduce, recycle and reuse), based on qualities such as hardness, ease of recycling and low environmental impact compared to other materials. In this article, we will analyze the advantages of aluminum and stainless steel, especially when they are recycled, and how they contribute to reducing the carbon footprint in the context of low-carbon merchandising.
Recycled Aluminum Merchandising: Lower Carbon Footprint
Why is aluminum an ecological option?
The process of recycling aluminium consumes only 5% of the energy needed to produce virgin aluminium and therefore significantly reduces greenhouse gas emissions. In addition, like the vast majority of ecological products, they are designed to be reused and to be long-lasting, thus saving on new extractions and waste for landfills. Each tonne of recycled aluminium prevents the emission of up to 9 tonnes of CO2. This reduction in the carbon footprint makes recycled aluminium an ideal option for brands that endorse their recycled aluminium promotional gifts with recycling and sustainability certifications.
Aluminum in Eco-Merchandising
Aluminium is a very popular material in merchandising products due to its lightness, corrosion resistance, reduction of CO2 emissions, low environmental cost and almost infinite recycling capacity without loss of qualities. Promotional campaigns use recycled promotional items such as reusable recycled aluminium bottles, aluminium cups and pens to differentiate themselves with values of green advertising strategies and sustainability measures.
The lightness and strength of this recycled material makes it very popular for eco-friendly merchandising for companies, at events, fairs and congresses. The fact that it is resistant to corrosion makes it a durable option for outdoors and humid environments. It makes it easy to use in gifts for sustainable technology companies that seek to differentiate their brand with an ecological visual impact, such as aluminum headphones, power banks, wireless chargers, tools, or the popular personalized recycled aluminum keychains that we all carry around.
Eco-friendly Recycled Aluminum Smartphone Holder Keychain to Personalize with ECO Fique Badge and GREEN_Label A Rating .
Recycled Stainless Steel Merchandising: Durability and Sustainability
Stainless steel is another essential material in sustainable corporate products. Extreme hardness and resistance that facilitates intensive use without degrading, therefore extending the useful life of the product for longer, reducing the generation of waste generated by frequent replacement, resistance to heat and corrosion that makes it the ideal sustainable material for products in contact with food and in extreme conditions of high temperatures and humidity. Recycled stainless steel also reduces the demand for non-renewable resources such as iron, chromium and nickel. And all of this wrapped in a very visually appealing aesthetic and customization. All these qualities make it very popular for ecological and elegant corporate gifts such as recycled stainless steel thermoses, stainless steel straws, aluminum tupperware and lunch boxes, cups and reusable cutlery made of recycled stainless steel, making it a personalized gift for offices and work in which brand visibility is assured.
Set of 2 Round Stainless Steel Lunch Boxes to Personalise Special Office Elles and GREEN_Label B rating.
Impact on Carbon Footprint
Stainless steel is also a highly recyclable material. Approximately 60% of stainless steel comes from recycled materials, although the process of recycling stainless steel requires more energy than aluminum.
Opting for eco-friendly promotional products is a strategy that offsets the carbon footprint generated in the production process. Both recycled aluminum and stainless steel contribute to better management of the carbon footprint. Both are highly functional and versatile recycled materials that minimize the environmental impact throughout their useful life. For brands looking to align their values with sustainable practices, offering promotional products made of recycled aluminum and stainless steel is an effective way to reduce the carbon footprint of their merchandising.
Impact 500 ml Double Wall Stainless Steel Thermal Bottle with Carbon Footprint Tracker and GREEN_Label B rating .
Tips for Choosing Recycled Merchandising Products
1.- Opt for long-lasting products; Prioritize items that consumers can reuse, such as stainless steel bottles and thermoses.
2.- Verify the origin of recycled material: Look for suppliers that certify the use of recycled materials, such as Firstgreen.
3.- Promote the ecological aspect of the products; Make sure to communicate to your customers the positive impact that these products have on the environment.
In a world where sustainability is an increasing priority, opting for sustainable merchandising benefits the planet and reinforces the company's image of social responsibility. And aluminium and stainless steel are key materials for creating low-carbon, long-lasting and resistant promotional products that adapt to everyday life, thus becoming the perfect sustainable strategy to take care of companies, customers and the environment.
