Embroidery in the corporate gifts sector is a technique used by companies that opt ​​for personalising their brand, with a technique that adds to customer loyalty the guarantee of permanence and quality as a differentiating value compared to other advertising marking techniques.

Although fossilized remains from the Cro-Magnon era have been found with hand-embroidered clothing and its history travels through races, periods and different cultures, it was during the Middle Ages with the Crusades when it was commercialized.

The technique of embroidery as a means of personalization and differentiation began to be used among knightly orders in the production of shields and other chivalric motifs, becoming in modern times a distinctive symbol of knights with social standing, as well as being an art used in families who could not afford expensive garments to embellish them.

Nowadays, artisanal embroidery is joined by industrial embroidery, which allows for achieving a level of customization and differentiation in large productions while maintaining the guarantee of obtaining quality images, precision and high durability.

Industrial or computerized embroidery as a corporate image

In garments such as polo shirts, shirts, fleeces, jackets, caps , textile embroidery is an added value to the garment. With the latest generation of multi-head industrial machines, both short and large volume runs can be made.

The relief of the embroidery increases the visibility of the brand, in which not only the logo stands out but the relief of the threads used for the personalization of the article is a guarantee of quality and high range of the product and service offered.

Industrial embroidery decorates a flexible surface using textile threads or embroidery threads that can be made of silk, wool, polyester, nylon, etc., with various colors, including metallic gold and silver.

Industrialization in this field allows for customizing garments with excellent quality and economy on practically any fabric and offers great durability.

If we take into account the relief that the embroidery presents, they can be classified as:

• Smooth : those that barely protrude
• Embossing: with a lot of relief, its most common applications are children's embroidery and the most commonly used technique in personalizing promotional gifts.
• Overlays: the embroidery is done outside the piece and is sewn onto it later.

For textile embroidery it is necessary to use two types of thread: the main thread that will be seen in the embroidery and the secondary thread that will fix the stitches.

Nowadays, technical innovations have increased the variety of materials with which to personalize articles and adapt the most suitable threads according to the needs of the embroidery, such as:

Cotton Thread : Strong thread that can be used in any type of machine, it can be washed and ironed with a handcrafted touch.

Polyester thread : specially designed for high-speed machines, continuous filament, fine, shiny, very resistant to extreme temperatures, making it recommended for use in flags, work clothes , towels, caps, etc.

Polyamide or Nylon Thread : innovative fabric in industrial embroidery, with excellent shine, resistant to extreme treatments and temperatures, with more solid and stable colors than other fibers, it is widely used in lingerie.

Metallic thread : currently with a wide range of colors that are added to gold and silver, quite specialized and delicate, it is a material that is used more in the decoration of party outfits and in the customization of emblems, it is a material that heats up and breaks more easily.

Embroidered labels : used for product identification, it is very important that they have quality because they are used as a brand impact, guaranteeing truthful information about the brand, you can see their usefulness in the collection with a distinctive that the ecological and sustainable merchandising company FIRSTGREEN offers you.

Benefits of embroidery as a personalization technique

• Embroidery is a technique that can be used on virtually any fabric or garment, even bags or backpacks.
• Due to its adherence, it remains unaltered during washing and over time.
• It does not require heat to adhere, which is why some synthetic fabrics accept it perfectly.
• Embroidered patches can be made using a fabric base and thus not risking more expensive garments that cannot be machine-sewn due to the risk of being damaged, or those whose fabric is not strong enough to withstand the embroidery stitches.
• The use of a wide range of colors that will remain faithful and highly durable in the finished product.

Disadvantages of embroidery

The embroidery technique is more expensive than other textile customization techniques such as screen printing and its use on fine fabrics is not recommended as it could weaken and deform the fabric.

• Not recommended for large drawings (more than 15 cm).
• The color of the logo to be personalized should be adapted as closely as possible to the color of the thread, so sometimes the logos are a little different in terms of colors.
• A prior design must be prepared Picaje (design that is made using a specific program to transform the logo into a file for the embroidery machine, converting it into stitches that are executed on the fabric. Essential for making the embroidery and must be purchased the first time)
• Production time is longer and more expensive than with techniques such as textile vinyl or digital printing.

Embroidery for premium loyalty

All these features aimed at highlighting your brand, through the visibility that the relief and colors of the threads used in the embroidery give, in addition to the guarantee of quality, resistance over time and extreme uses that they withstand, make embroidery in personalized promotional gifts a premium service for those who choose this way of promoting themselves and differentiating themselves from competitors in the sector.

Because success lies in differentiation. FIRSTGREEN, an eco-merchandising advertising products company, offers you a wide variety of items to personalize through embroidery that allow you to differentiate your brand, add value to the recipient, work with high-quality, environmentally friendly products, and capture your company's corporate image in this item.