Today, we have a planet that faces many environmental problems, which affect us all. We all want to collaborate with whatever gestures are within our power to be part of the solution that can alleviate or delay the much-feared global warming.
Companies that are concerned with promoting sustainability and ecological visual impact to differentiate their brand from the competition, use personalized sustainable promotional products to carry out their responsible merchandising strategies to achieve benefits for their business, society and the planet. Do you want to know why? Let's talk about it.
What is eco-merchandising?
Eco-friendly merchandising , also known as “ sustainable merchandising” or “green merchandising” , has as its main purpose the promotion of sustainability in marketing through the creation and distribution of promotional items that reduce their environmental impact to a minimum. Taking into account:
- Origin of raw material:
- a) renewable natural resources , in the case of biodegradable materials.
- b) recycled waste converted into eco-friendly materials, whether of fossil origin, such as rPET, or any other material that can be recycled, such as recycled cotton, recycled paper and cardboard, and the kings of recycling, such as glass, aluminium and stainless steel.
- Sustainable manufacturing: Opting for the least polluting forms in the process.
- Decomposition after its useful life: Ecological products for companies reduce waste in landfills and environmental pollution. In addition to the usefulness of such innovative ecological trend items that, in addition to not creating waste, in the process of decomposition, release seeds to facilitate the much-needed "Green Revolution" that the planet needs, such as sustainable corporate gifts of seeds made in Europe , in which you can find everything from personalized flower pots to ecological notebooks with seed paper to repopulate forests, parks, balconies and offices.
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Examples of ecological merchandising
Sustainability in merchandising extends to any product your company wants to use to present itself as a green business.
Do you want to see examples of eco-friendly products for companies?
1.- Reusable bags : Replace plastic bags with reusable fair trade cloth bags with your company logo.
2.- Reusable water bottles : Give away reusable water bottles made of stainless steel, aluminum or glass that can be personalized and come in various colors to choose the most suitable for your logo. With this gesture, you encourage the reduction of single-use plastic.
3.- Recycled notebooks and pens : Equip your office with recycled paper and plastic.
4.- Organic cotton t-shirts : Dress your staff and clients in organic cotton t-shirts, and promote your brand in a sustainable way.
5.- Wooden or bamboo USBs : Provides USB drives made from natural and renewable materials instead of conventional plastic.
Advantages of eco-friendly merchandising
1.- Help take care of the environment
The responsible merchandising market provides your business with an effective means to contribute to reducing its carbon footprint. By opting for sustainable and recycled materials, your brand helps conserve natural resources, reduce waste and minimise pollution. In addition, many custom sustainable corporate gifts require compliance with rules and objectives, which make them of better quality and durability, thus extending their useful life for longer and reducing the need for frequent replacements.
2.- Reinforcement of the brand image
It is indisputable that we all want to stop this worrying global warming that is already upon us, it is a purpose in which many people are involved, so choosing ecological business gifts will improve the perception of your company in the market. Environmentally friendly companies that demonstrate their commitment to achieving a positive and sustainable environmental impact on the planet are viewed more favorably.
3.- Compliance with regulations and standards
More and more companies want to be known for their services and for their ethical and transparent way of working. Recycling and sustainability certifications, green labels and eco-badges, provided by sustainable brands, corroborate the veracity of the ecological origin of personalized promotional products, subject to compliance with strict rules and regulations related to sustainability and environmental responsibility.
4.- Promoting customer loyalty
Eco-friendly branding is a great way to encourage engagement and interaction with your brand. Many customers appreciate companies that share their values regarding environmental sustainability. When you give away eco-friendly merchandise, you can strengthen the loyalty of your existing customers and attract new ones who share your environmental concerns.
All of these arguments make eco-merchandising and corporate social responsibility a smart choice for your business, both from an environmental and business perspective, as it is an investment that benefits your company, society and the planet.
