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Grabado láser en el merchandising personalizado

Laser engraving on personalized merchandising

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Since its inception in 1960 made with a ruby, the laser has not stopped evolving in a rapid and surprising way, applicable to a large number of fields, at any level, from industrial, scientific, telecommunications, defense, civil engineering, architecture, research, development in commercial products, etc.

In the promotional gifts sector, for companies, events, fairs and congresses, laser becomes a personalization technique that allows to differentiate corporate gifts with an elegant finish on products made of metal, wood, glass and leather mainly,

A widely used technique in merchandising that aims to achieve a high-quality and professional finish, adding value to the object to be personalized.

What is a laser?

A laser is a device that emits a coherent beam of light through a process of optical amplification.

Laser engraving

It is a process of erosion or burning of the upper layer that is carried out by the movement of a laser head activated by a computer system in which the logo has been entered in digital format. Because the head does not come into contact with the object being customized, the finish is very clean and precise.

It is a technique suitable for long and short runs, but it does not allow printing colours because the resulting colour appears due to wear or burning of the material or upper layer of the promotional item, leaving the colour of the deeper layer visible.

Results of customizing promotional items with laser

The precision of working with a computer system achieves great definition and detail in engraving such as photographs, shields and logos that are difficult to achieve with other printing techniques.

Laser engravings will last as long as the promotional item on which they are printed, without being affected by external conditions.

Laser engraving is a very ecological technique because FIRSTGREEN uses solar panels as its power source for operation, and it also avoids the use of glues and inks; it reduces atmospheric pollution, thus optimizing the process and the environmental impact.

What promotional items can be laser engraved?

The precision with which the laser acts allows it to be used in the customization of a large number of articles made of different materials.

Laser engravings on metal : for example drums and bottles , business card holders , power banks , pens .

Laser engravings on wood , such as the very useful key chains , kitchen sets or wooden boxes that offer a nice presentation in wine sets or board games .

Elegant engravings on foot l in diaries , backpacks ,

And if you want to highlight a color using laser engravings on two-color ceramics .

Laser engraving as a loyalty technique is a choice that shows the importance that a customer has for your company, with values ​​shared by the printing technique and the brand, such as permanence over time, elegance and precision.

Values ​​that are added to the ecological and sustainable nature of the articles with which the advertising merchandising company FIRSTGREEN works , in which environmental care and the circular economy as a sustainable model is a priority with which it identifies.

Consuming sustainable products is a choice that adds value to your brand image.

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