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La Paja de Trigo en el Merchandising y Regalos Publicitarios

Wheat Straw in Merchandising and Promotional Gifts

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Wheat straw, reed or fibre is an agro-industrial waste. Approximately 144 million tonnes of wheat straw waste are accumulated in the European Union each year.

It is a waste produced mainly in Central Europe. The use of wheat straw considerably reduces the cost of biodegradable plastic.

Wheat straw is currently mixed in different proportions with polypropylene and ABS in order to reduce plastic consumption. It is very malleable and is perfect for the casing of any object.

A pure bioplastic made entirely from wheat straw is produced, which is used for electronic products and household appliances. A bacterium fed with sugars obtained from wheat straw produces the innovative plastic in its organism, while cellulose fibres from the same waste are the key to providing the resulting material with the necessary rigidity.

Nowadays, eco-friendly merchandising is evolving by incorporating new technologies in the manufacture of promotional materials. Offering traditional plastic pens in advertising campaigns is obsolete. The article made with this bioplastic represents added value compared to the same article made of traditional plastic. An ecological response is needed for a public that is increasingly aware of the environment.

The main attraction for companies to choose items made from wheat straw is to improve their brand image. Along these lines, the trend is to carry out promotions with ecological gifts. New customers will notice the innovation and it will be a way to differentiate yourself from your competitors.

At FirstGreen , we have become aware of the infinite possibilities that this bioplastic has and we have an exclusive collection of articles made with Wheat Straw with very diverse uses, such as pens, cutlery, USB memory sticks, chargers, ... We invite you to visit it here.

CONCLUSIONS

Wheat straw plastic is an eco-friendly material that reduces environmental impact and saves natural resources.

The use of wheat straw plastic merchandising by companies will add value to the brand image and reinforce the end user's perception of real sustainability.

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