What would become of a city, a town or any locality without local commerce? Shops where stories are passed down from generation to generation, or perhaps they start a small business with enthusiasm to fulfil a dream.

That is why ecological merchandising has become a way of thanking that customer who, like you, prefers “good morning Juan”, “how are you today”, “I need your advice and help”. In addition, with these personalized gifts from small businesses, a direct relationship is established that is able to remind us that behind a local business, there is always a person we know, appreciate and sometimes love, who is part of our community.

Advantages of ecological gifts in local commerce

The globalization of our world is something that, without realizing it, has become part of our routine. Large shopping centers and online sales, food delivery. We will not deny that all this contributes to making our lives easier, but that does not mean we should neglect our closest businesses.

Small businesses where you always find a friendly face that answers your questions, offering direct contact with the customer, a physical location and guaranteed purchase of the product or service.

Eco merchandising has the same purpose as the original and cheap gift for advertising , and with it you will achieve effective promotion of your business.

Local trade is booming and it depends on everyone to make it prosper.

A meeting place for neighbours, an economic engine that encourages social relationships, where you can share experiences, meet new neighbours and create a community. The place where you are often greeted by name.

This is a business in which the personalized item is more a desire to give to a loyal clientele than the advertising and utility effect that comes with small business merchandising.

Without forgetting the advantages that local trade brings to the environment.

Major cities such as Barcelona, ​​Madrid and Malaga are aware of the economic driving force that this type of trade represents and are involved in its promotion.

Advantages of local trade

Fuel savings, possibility of walking or driving but with less gasoline consumption.

There are many opportunities to find local products, which are often not found in large supermarkets.

Stimulate the local economy.

It encourages social interaction with local residents, creating community and closeness.

We care for the environment. We generate less waste and help local farmers and ranchers to sell their products in better conditions, avoiding middlemen.

The nature of a small local business has a more limited amount of merchandise than shopping centres, so purchases in them are more limited to our needs and therefore savings are encouraged.

Sustainable promotional items that get you out of trouble

In this article we offer you some ideas on how to take advantage of that close relationship between business and customer through cheap personalized ecological items, useful and practical promotional gifts that you always carry in your bag or backpack in case you ever need them, that we rarely buy but on more than one occasion get us out of trouble, very often on unforeseen occasions, from the fan, pen, raincoat or recyclable folding bags.

Collapsible pet bowl

The family is growing, there are more and more public places that allow our pets to accompany us, planes, trains, restaurants, hotels... so we have to be well prepared for when circumstances require it without having to burden ourselves with objects that take up space and require cleaning after use.

The solution is the personalized collapsible bowl , which was offered to you as a personalized gift at the dog grooming salon where you used the services. A practical object for pet owners that they can always carry in their bag, for when an occasion arises that requires it.

Sustainable ice scraper

   Very few people think that they can be stuck in a traffic jam for days, but we do know that we will most likely find our car windshield covered in ice or snow at some point.

You find your car covered in ice and snow and it is at this moment that you remember that luckily you kept the ice scraper that they gave you at Juan's workshop when you changed the oil in your car.

So you turn on the heating to melt the ice a little and use your scraper to remove it quickly and without scratching the glass. It's that easy and effective.

And when you're done, you'll be able to put away that personalized scratcher that was once useful to remind you of the phone number you needed when your car broke down.

Customised advertising bags, the mobile showcase of a business

There are few things that have been used by anyone at any time, place, and under any circumstances, like an advertising bag since the beginning of a business. And that is why this practical and everyday product has adapted perfectly to green marketing to be used as personalized gifts at any time, and especially at events, fairs and congresses.

The wide range of activities that reusable bags can cover , together with the social and governmental commitment to recycling, reusing and a more environmentally sustainable consumption model that does not alter our consumption habits, makes it a very practical and functional corporate gift.

To build customer loyalty, you can choose between ecological, original bags with a specific service, such as thermal bags or natural cork cooler bags.

Or those in which the design is as important as the use for which it is designed, bag or purse will be the indiscriminate use of this personalized item with which to stand out and differentiate your company.

These are just three examples of useful merchandising for local commerce, but the one that best suits your business is waiting for you.