Nowadays, concern for the environment is an important part of all aspects of our lives, from the person who recycles at home, to those who only use environmentally friendly products, or those companies that promote environmental awareness habits among their employees and customers, through the exercise of corporate social responsibility, including sustainable advertising that chooses eco-friendly merchandising . Our daily actions, as an individual or company, influence the sustainability of our planet. In this blog, we will explore the importance of choosing personalized promotional products and how companies can contribute through their services and advertising messages to reduce environmental impact.
What is environmental impact?
When we talk about Environmental Impact, we refer to the effect that human actions leave on the natural environment. Any aspect that can alter ecosystems, such as the extraction of raw materials to the manufacturing, distribution, use and, all too commonly, the disposal of products. The entire process accumulates the negative effects on the environment caused by each stage, such as air and water pollution, soil degradation and waste generation.
What do you choose when opting for eco-friendly promotional products?
When you choose sustainable promotional products, you ensure that in order to be considered eco-friendly customization, several crucial aspects have been considered that guarantee their positive environmental impact. For sustainability to be considered in merchandising, certain rules must be followed, such as:
1.- Opt for recycled or biodegradable materials; This is an action that allows saving on the overexploitation of natural resources, renewable or non-renewable, saving on energy and water because they start from a material already manufactured, therefore reducing CO2 emissions compared to the manufacture of virgin material, and in the case of not being reused, the biodegradable material ensures natural degradation, without the need to resort to landfills that store waste and burn it, releasing more polluting gases again.
Recycled and eco-friendly materials , such as glass or aluminium, can be reused infinitely without losing the quality of the characteristics of the virgin product from which they come. Reusable aluminium and stainless steel bottles are sustainable gifts from companies that cannot be missing from the essentials we take outside the home.
Biodegradable and innovative friendly materials from renewable resources , such as green promotional gifts used for business gifts made of bamboo, organic cotton work clothes, cork advertising corporate speakers, customizable wooden products, jute “small business” shopping bags, promotional items made of hemp or recycled and biodegradable paper and cardboard. For example, the 100% hemp eco-friendly backpack bag , Naima Bag special event drawstring closure.
In the case of corporate gifts with seeds made in Europe, in addition to using seed growing kits for personalised vegetable gardens, or promotional plants used for office eco-merchandise, waste can be regenerated by reforesting forests or plants with bee flowers. This is the case of the wildflower honey jars with plantable seeds of Bumble bee flowers.
Another aspect that online stores selling organic products take into account is the preference for promotional products from quality brands with long life and functionality that promote the reduction of new products, choosing suppliers committed to sustainable practices, and reducing unnecessary packaging and extending the product's useful life.
Why should we raise awareness about environmental impact?
Being aware of the importance of the environmental impact of our actions today to ensure the long-term survival of our planet. Excessive consumption and irresponsible actions deplete natural resources, as well as affecting biodiversity. By choosing Eco-friendly branding, companies help raise awareness of the problem and contribute to a more sustainable future.
Responsible merchandising practices to reduce environmental impact
Promoting a positive environmental impact is a task that many companies today strive to perform. Companies that adopt sustainable practices in the supply chain, promote reuse and recycling, minimize waste, and educate employees and customers about the importance of sustainability through sustainable advertising techniques.
Other important aspects of ecological merchandising
Environmental awareness in promotional marketing should be displayed to encourage, support and drive awareness of positive environmental impact. Choosing green promotional products and engaging in sustainable business practices should be coupled with effective communication of the company's green efforts. Transparency about environmental initiatives can create stronger relationships with customers and employees. Green recycling and sustainability certifications support the company's actions with environmental responsibility.
For all these reasons, choosing promotional products with an ecological focus is a way of investing in the sustainable future we want for the planet. At a business and individual level, every choice counts. Choose eco-friendly merchandising and invest in the planet!
