The importance of celebrating special events is not left to chance. By definition, events are occurrences or situations that occur at a specific moment in time and in a specific place.

Events can be repeated over several years, but they are never the same. The place where they are held may vary, the number of participants, the number of attendees at the event may vary, and the individual success of each attendee may vary depending on how each person experiences it.

There is a huge variety of events, from small celebrations, such as bachelor parties, weddings and communions, to large specialized events that can range from sports races to gastronomic events.

We can say that events, fairs and congresses, although with common interests in each celebration, are unique experiences that are only experienced once and therefore ecological merchandising should not be missing as long as we want to differentiate them and remain as that experience that distinguishes you from others.

Objectives such as generating a community around a common project through unique experiences produce beneficial consequences during its celebration, as they boost sectors such as tourism , as it attracts participants and potential clients from any location, promotes business between participating companies and benefits for local businesses, increasing the general economy.

Why use personalized gifts from sustainable companies at specialized events

Business events have a purpose, business marketing , they promote above all the interrelation with clients, promote products or services and increase the visibility of a brand, in addition to establishing contacts, collaborations and relationships with professionals in the same sector.

In this new path of relationships, contacts and contracts, sustainable advertising allows these achievements to be environmentally friendly, a differentiation, visualization and personalization of your business that can make the difference between the creation of new projects.

Because eco-friendly promotional products allow you to encourage customer loyalty, increase the visibility of your brand, export advertising through word of mouth, and something as important and difficult to achieve as the relationship of a name, combined with a promotional item that recalls a good and unique experience.

Personalized gifts essential for surviving a specialized event

At a specialized event, the sustainable corporate merchandising used in welcome packs can be in line with the objective for which it is dedicated, that is, it can be intended for use specifically for the event itself, or among those who prefer more everyday use.

For example:

1.- Personalized ecological corporate articles to identify and differentiate yourself from other companies that offer the same services as yours, participating in the event, such as:

• Sustainable and environmentally friendly identification items, bamboo bracelets or lanyards , which in addition to their identification function for the company's participating staff, are a way of controlling the capacity, entry and exit of participants to events, especially those with limited capacity.

• Personalized aluminum pens are a classic promotional gift for business and networking events. They are very useful, cheap and practical at an event where contact should be constant.

• And what would a pen do without its rpet notebook or document folder, corresponding to which to record new contacts, clients and businesses that are, together with the learning and research that you can contribute and offer the competition, the main objective for participating in specialized events, especially commercial and networking events.

2.- Cheap and effective personalized and practical gifts , with the aim of reaching the maximum number of clients possible, are usually for daily and everyday use, common to any event.

Using eco-friendly corporate gifts at trade fairs as a marketing strategy will also allow you to know the number of event participants who have visited your stand, and keep track of them for future planning.

Practical, environmentally responsible gifts that will make your visit to the fair more bearable, but for everyday use that will encourage word-of-mouth advertising, anywhere, such as:

Special personalized bags for events made from eco-friendly materials , which together with promotional t-shirts made from recycled and recyclable materials are the most commonly used green merchandising to print and can become the perfect complement for a routine shopping day.

Eco-friendly mugs can be useful in the home or office, thus exposing a brand that may eventually become the service we need.

Personalized multipurpose keychains , which in addition to advertising can be the bottle opener we need when we need it most.

And above all, a very popular and indispensable gift for outdoor events are personalized reusable water bottles and containers that allow you to stay hydrated during the event.

3.- In some events with limited capacity, it is used above all for customer loyalty and for this, premium merchandising is the resource that is most used for several reasons, but above all with the final objective that the visibility of your brand is associated with " something unique and different from the rest."

Eco-labeled merchandising for trade fairs, events and congresses allows you to choose to highlight your brand by differentiating it from other products, by:

• Quality of materials.

• Ecological , renewable, recycled and recyclable origin.

• Commitment to the environment.

• Promotion of ecological actions.

A responsible way of business promotion.

I'll give you an example.

An item as common as a backpack, for daily use in a multitude of colors, models, materials, etc., if we especially use as a customer loyalty item the waterproof eco-friendly backpack made of recycled rpet that firstgreen offers on its website, it becomes a premium eco-friendly item for several reasons.

1.- Reusable item. By using the same item for various situations, such as a backpack that can be used for a trip, at work, or for enjoying hiking trails, uncontrolled consumerism is avoided and therefore consumption is reduced, future waste is avoided and reduction is encouraged with the consequent environmental benefits.

2. - Recycled and recyclable material: Recycled PET is the alternative to polluting plastic, an alternative that retains qualities such as being resistant, waterproof, light and very durable. Recycling the bottles from which it is mainly derived allows reducing the waste of this material that is so harmful to the planet.

3.- The AWARE ™ tracer that accompanies the article allows to certify its genuine origin of recycled materials, without any room for deception.

4.- Donation of 2% of the profits from each Impact product sold will be donated to Water.org.

Every event, fair or congress can become a souvenir of a unique experience. Using personalised ecological merchandising will ensure that you stand out from the rest.