During an election campaign, it is essential to know how to effectively convey the ideas and projects that differentiate you from other parties and candidates. The first impressions that attract voters to attend a rally of the party with which they most identify and attract new voters is a constant search.

Here, personalized ecological gifts play an important role, as well as associating a color with a party, a slogan that conveys a message, and acronyms that represent a future project. During this period, parties and candidates seek to be the difference that wins votes.

And this differentiation of an effective campaign can be transmitted through indirect messages that candidates send to their supporters or listeners during the campaign, and through sustainable merchandising for electoral events , at frequent rallies and meetings.

In the 2023 pre-election campaign, the period in which it is carried out foresees very hot days, so the practical and effective use of sustainable summer promotional items intended to alleviate the stifling heat can show the candidates' empathy towards the attendees.

Here are some examples of corporate gifts for elections that make a difference.

Custom hats

Rallies are public events in which parties and candidates mobilize a large number of supporters in one place. Most of these electoral events are held outdoors and they aim to emotionally connect with voters who come to hear clear messages and party proposals that also create a sense of belonging and community.

Personalized straw hats are a must at summer election rallies held outdoors, for several reasons.

1.- These customizable corporate items, with logos, party names or messages, when used at rallies are the mobile spokespersons of a party, but their use beyond these events allows the dissemination of party campaign messages.

2.- Rallies tend to last for long periods of time, and wearing hats for election advertising can help protect you from the sun and sunburn. It is a way to empathize with the attendees.

Personalized fans

The personalized fan is an advertising item par excellence in summer, with a wide variety of colors that can be identified with the color of your initials, whether red, blue, green or purple, it is easy to carry in your bag or backpack, very useful in any event held in summer, and because it is a cheap promotional detail, frequently used, with ample customizable space to display slogans, campaign messages and party initials. In addition, the use of sustainable bamboo, cork and wood fans transmit a direct message of commitment to respect the natural environment, to add to the electoral promises.

Sustainable beach and shopping bags

These promotional gifts make it possible to display a clear and direct message that extends beyond the moment of the electoral rally, visible and that connects with the problems closest to the citizen and voter. With sustainable beach and shopping bags , the message of a campaign reaches a large number of potential voters, both those attending the political event, as well as those who manage to visualize it through its use in such everyday tasks as going to nearby shops, or through the commitment it transmits to environmental sustainability, through the use of ecological and durable materials that allow their use for a long time, thus allowing the reduction of plastic bags and unnecessary waste.

Why use personalized eco-friendly gifts at summer election rallies.

During election campaigns, standing out from other parties and candidates is essential to motivate voters, and with environmentally friendly gifts, it is possible to transmit messages of awareness and real commitment to the environment that can generate an emotional connection for voters concerned about these issues, because with the use of green merchandising:

1.- Demonstrate commitment and political responsibility to the sustainability of the planet. By choosing environmentally friendly electoral gifts, the generation of waste is avoided, and the circular economy is promoted with all the environmental benefits and values ​​it conveys.

2.- Eco-merchandising allows the candidate and political party to offer a positive image that takes concrete actions, generating sympathy and support from those who are concerned about delaying climate change.

3.- Sustainable advertising items can also be used to educate and raise awareness among those attending election events, for example reusable bags that avoid waste, original corporate gifts with seeds that increase the green lung of the planet.

4.- Differentiating ecological details for summer election campaigns can help and stand out, generating a lasting impact for the candidate and political party.

In short, with ecological gifts, the candidate can transmit messages of real commitment, connect, empathize, generate camaraderie and real connection between candidates and voters.