The field of merchandising has become a fundamental part of the advertising strategy for the visualization and loyalty of a company, personalized promotional gifts that cover any sector, from textiles, training, technology, etc. but more and more companies demand ecological and sustainable products.    

Most of us have become accustomed to prioritizing products sold to us in packaging made from recycled or reusable materials. For a few decades now, the plastic so common in shopping bags has given way to reusable cloth bags for environmental reasons .

The advantages of PET as a resistant, insulating, hygienic and lightweight material are undeniable in the manufacture of containers and bottles, but currently its properties do not compensate for the pollution produced during its processing and the environmental damage it causes when it leaves the market, polluting rivers and oceans.

We have accepted that sustainable development is the only way to ensure a balance between the economy and nature that regenerates raw materials. Oil, the material from which plastic comes, is a limited resource, hence the economic importance of recycling plastic as it extends its useful life and, above all, provides multiple ecological benefits to the planet.

What is rpet

    rPet is the result of recycling leftover materials . Most of it comes from recycling PET bottles and, to a lesser extent, from industrial waste of polyester or clothing, thus incorporating plastic into the circular economy.

 Nowadays, 100% recycled plastic (RPET) is very difficult to distinguish from virgin plastic in terms of quality and finish. Its main differences lie in price, since recycled plastic is cheaper, and by starting from a finished product it saves a lot of energy, producing fewer emissions of polluting gases, reducing dependence on petroleum and therefore being more beneficial for the environment.

During the recycling process, the fiber is reconstituted at a molecular level and therefore recycled polyester or rpet is just as strong, durable and has the same properties as virgin polyester.

Use of rpet according to recycling origin

PET is not an element that can be recycled countless times without losing quality (as aluminium can) and, as is the case with other materials ( recycled cotton ), they compensate for this loss of quality by providing other components to adjust them to the original recipe , and that is why there are different symbols that indicate their origin, so for food use only a first level of recycling is allowed, after this level it is used for a wide variety of final products such as: fibre, textile filling fibre, bottles and containers for non-food uses.

In the corporate gifts sector, PET material, due to its mandatory combination with other components, is used in a multitude of articles to personalize from:

1.- Textile products, such as t-shirts , backpacks , folders , travel or gym bags ,

2.- Products with greater rigidity such as diaries, pens , rigid trolleys , chargers and wireless headphones ,

All of them are certified ecological and sustainable articles with the corresponding identifiers, such as:

1. - RPet R, certifies that the recycled raw material is Pet

2. -Trazador Aware issues a Certificate of Authenticity confirming that the original recycled raw material has actually been used in the manufacture of the final product.

3.- Recycled Claim Standard Blended . guarantees that the content of a garment or product is between 5 and 95% recycled raw materials.

Benefits of using recycled rpet

Plastic has become a great threat to the future of the planet and human beings. If this non-biodegradable material is not recycled, it will end up

In landfills, and in the process of destruction and incineration, according to the EU, it emits 400 million tons of CO2 each year.

In the sea, making life difficult for animals and plants.

In the air in the form of microplastics that we breathe and cause allergies.

Recycling plastic reduces the CO2 footprint from manufacturing to delivery by 16% compared to virgin PET, transforming them into completely new ones, extending their useful life and helping to preserve the planet's natural resources.

The effort of many achieves visible results

According to studies by Ecoembes, thanks to the efforts of companies since 1999, the weight of packaging has been reduced by 18.7%; the emission of more than 2.3 million tonnes of CO2 equivalent has been avoided; the consumption of 24.6 million MWh of energy and 221 million m3 of water has been reduced.

     If you want to be part of the change that many of us are already participating in, don't forget to buy ecological products that help your business grow within the circular and sustainable economy that allows us to stop climate change. 

         Because success lies in differentiation. FIRSTGREEN, a company that produces eco-merchandising advertising products, offers you the RPET collection of personalized corporate gifts that allow you to differentiate your brand, add value to the recipient, work with high-quality, environmentally friendly products, and capture your company's corporate image in this item.

   “We cannot change the consumption-based economy, but we can change the resources we use and the way we make our products.”