Wheat straw, reed or fibre is an agro-industrial waste. Approximately 144 million tonnes of wheat straw waste are accumulated in the European Union each year.

Nowadays, eco-merchandising is evolving by incorporating new technologies in the manufacture of promotional materials. Offering traditional plastic pens in advertising campaigns is obsolete. An ecological response is needed for an increasingly environmentally conscious public.

This waste is produced mainly in Central Europe. The use of wheat straw significantly reduces the cost of biodegradable plastic.

Wheat straw is currently mixed in different proportions with polypropylene and ABS in order to reduce plastic consumption. It is very malleable and is perfect for the casing of any object.

The main attraction for companies to choose items made from wheat straw is to improve their brand image. Along these lines, the trend is to carry out promotions with ecological gifts. New customers will notice the innovation and it will be a way to differentiate yourself from your competitors.

Although part of its manufacture is done with plastic, it is an EcoFriendly material that reduces the environmental impact and saves natural resources.